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Sunday, March 3, 2019

The Easy Way To Make Viral Content [Guide #3]

March 03, 2019 Posted by Aman Dwivedi No comments

We are continuing our "Viral Content" guide ....

Expert Opinion 

Post The next post type is the ‘expert opinion post’, and this is another one that you can outsource. Again you’re borrowing the authority of other people, so you go out and find interesting quotes, compile them together and list them on the page as advice from industry experts.

So you take a problem, and then list solutions in the form of expert advice, just a sentence or two, a short quote from authority figures. You can also turn this into an infographic. Either way, you’re going to get a nice supply of traffic and promotion.

And the experts you feature might mention it on social media too. It’s a great way to get traffic.

Roundup Post 

Next, we have the ‘roundup post’, so with this one you ask a single question to a small number of people. For example, you could go out and ask four gardeners ‘what’s the best way to grow awesome tomatoes?’, and then you pull their answers together and turn it into a blog post.

I’ll give you a good example of this with Ike Paz… on his blog ‘Internet Marketing Gym’ he did something similar. So look at this, and here you can see that he just asked nine experts how they get traffic to their websites.

Simple question right, but awesome results for Ike because everybody gave a different answer. And then I think almost everybody he asked went out and shared this post with their audiences. It’s very powerful.

Curated Post

Now we have the ‘curated post’ type. So you go out and you curate lots of different content and pull it all into one single post. So you might want to go find some videos to embed, maybe infographics, images, and you pull it all into one post and summarize everything, and link back to the source.

These are big long posts, and most of the content is curated. If you’re going to use images, make sure you have permission to use them. Video Stills Post And then we have the ‘Video stills post’, So go on Youtube and find a very popular video, find a viral video in your niche, and then take a series of still images from the video and summarize all the steps in the video.

This works really well for how-to videos. So you find a VERY popular video in your niche, you play the video and take a snapshot of the video at each stage of the tutorial, and then you write about each of those stages.

Don’t forget to link to the original video or embed it above or below the written part. I said that I’d give you seven types of blog post to use, but I’m not, I’m actually going to give you one more bonus type, so in total, you’ve now got 8 types of blog post to drive viral traffic to your site.

List Post 

So now for the last one, number 8, which is the ‘list post’ type. These are big posts and they increase your click through rates, they increase the scroll rate, they increase the amount of time someone spends on the page because they’re long lists of high quality, engaging content. So let’s find out how to make one these posts.

You’re going to curate a bunch of great content together into a list on your blog. The content you choose to list has to be viral though, so its stuff that you already know is proven to work. So how do you find viral content? We use a website called BuzzSumo.com.

Now BuzzSumo does cost money to use it fully, but they do have a free version so you can get started with that and upgrade if you’re using it a lot. So you can type in any keyword and then find a list of vital content that’s already working, so you can see what content is being shared on social media.

You’ll want to include a lot of the content you find here and put it into your list post. You can use BuzzSumo to track down the most viral stuff and then curate that into your blog post. I’ll give you an example here if we type in something like… ‘grow tomatoes’, you’ll see a list of the best performing stuff with those keywords – and this is the stuff you’ll take and curate into your post.

So you’re not doing any serious research, you’re not doing anything that requires a serious amount of time or investigation, you’re just looking for what works, and then sharing it.

You can also search by content type with this too, so if you just want to use infographics or videos, you can find them easily.

Or you can create a hybrid, a mix of post types on these big lists, so you can throw in reaction posts, quote posts, you can really mix things up and have a unique style for each of these list posts. And they can all be outsourced too if you want to take that route.








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