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Sunday, March 3, 2019

The Easy Way To Make Viral Content [Guide #2]

March 03, 2019 Posted by Aman Dwivedi No comments
So now you’ve seen what’s possible, even with run of the mill types of posts, let’s go ahead and see WHAT you need to do in order to create outstanding viral content for your blog, then I’ll show you HOW to do it.

And I’ll give you some handy shortcuts so you don’t have spend hours writing. I’m going to give you the 7 types of blog post that you can use to draw in viral traffic.

And this is also great when you’re stuck for ideas and looking for something to write about because I know lots of people want to start blogging but they feel confused about the whole traffic thing, so don’t worry that’s perfectly normal. I know there’s probably a million questions running through your head right now, so let’s knuckle down see what kind of posts work best.

Reaction Post

Right, the first type of post we’re going to look at is called the ‘reaction post’, these are really quick to make and usually do better than the stuff that you spend hours working on.

You find a popular infographic, or find a popular video on Youtube from an authority figure, or an expert in your niche, so you’re looking for videos that have a lots of page views, lots of comments, very popular videos and infographics that will be of interest to your audience, and that are from an expert figure in your niche.

So you just embed this content on your blog, and you react to it. It’s so easy to do, and the content has already been proven. You already know it’s popular because of the high number of page views. And you already know the content is good because it’s popular.

So you just embed the video into your post and react to it. It doesn’t have to be video, you can use infographics, slideshares, audio, and the people who own these videos and other embedded content will be very happy to know you’re sharing their content.

They specifically allow videos and other embedded content to be shared in this way, that’s why the creators allow it to be embedded. So use content that has already gone viral. It’s a really easy post type, it’s a fast post type and it’s an effective post type.

You’ll get lots of traffic from these types of blog posts. And the creators want you to share their content, they actively encourage you to share it because it’s good for them, and it’s good for you.

Vital Stats Post Next we’ve got the ‘vital stats post’. And this is a curated list of stats ok. People love stats, it gives them confidence in things, it gives them reassurance and it lets them feel educated about something.

Curate a bunch of stats around a your topic, pull stats from a range of sources and list them on a blog post. This is a great type of post to outsource to someone else because there’s a bit of research involved, so get them to find all the good stats and pull it together for you to present and frame in your unique voice.

And don’t forget to link to the source of the information too. You see, with this post type you’re likely to pick up a lot of links, and a lot of people will want to use your research. Presenting the information in charts and graphs is also a great way to explain the research, it makes it easy for people to understand and share.

Authority Interview

Next we have the ‘authority interview’ which is another type of blog post that can draw huge amounts of traffic to your site, and you can borrow the credibility, the celebrity, the authority of people through one of these.

And you might be surprised by who’s willing to do an interview with you. I’ll give you an example, a few years ago I read a book which I absolutely loved and found really interesting, it had nothing to do with marketing it was actually about politics and I had questions about the book.

There were things that I wanted to know, and I realized that because I have questions then other people reading this book might have the same questions too. So I reached out to the author and I asked if I could interview him on one of my websites, and he agreed. Now chances are you’ve never heard of him, but you might have heard of one of his books – because it was actually made into a massive Hollywood movie.

You’ve probably heard of a movie called ‘The Men Who Stare At Goats’, right? It was huge, it had George Clooney in it and it had Ewan McGregor in it too, and probably some other big A-list Hollywood stars.

So the guy who wrote that agreed to do an interview on my blog and we got huge amounts of traffic from that. Another example ok, have you heard of a movie called Fight Club? Well the guy who wrote that was very open to being interviewed by my site, now there’s a whole backstory about that and I won’t bore you with it here, but I screwed things up and made a mess of it. But even through messing things up, I got some pretty cool results.

Also, around once a month we have movie studios ASKING US to interview their talent, to help promote their movies.

They send us lots of free swag, and recently we were invited to interview Jean-Claude Van Damme, but the numbers didn’t work for us. But it’s still nice to be asked, right? So the interview post type can lead to some interesting places. 


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